Thursday, August 27, 2009

Retail - Food

Franklin Square Deli is a local deli located in Kent, Ohio. This logo does not say "food" to me - it implies more of a car racing feel. There is just too much going on with the logo - a good logo should work in high contrast black and white, and this does not. The typography is not appropriate for the business - it makes me think of racing again because of the italicized type. It looks as though it wants to race off to the right. I have eaten here many times and have found it to be a nice, relaxed atmosphere, where you can take your time in a nice, casual setting. I have never really felt rushed, and it is far from fast food.



Chick-Fil-A has a really nice logo. This logo works well as both the "C" in "Chick-Fil-A" and as a stand alone logo, shown below. This logo works very nicely in black and white as well as color - it does not rely on the color to give it meaning. This logo reduces very well, especially the stand alone logo. I think that the logo will still be relevant years from now. It is not overly trendy like some logos are that work for a couple years and then start to look dated. the application in this first image, however is fairly trendy and will need updating in a year or two.