The logo used for Fitworks looks very dated to me. The icon might be slightly improved if the diamond was removed from the background. This shape interferes with the rest of the form in a bad way by creating tension at the intersections, resulting a in strange figure-ground relationship. If this entire logo (including the type) was reduced, the form would be completely lost. I like the idea of representing a figure being active in some way, but I do not think this is the best way to represent a moving figure.
This is a logo for a fitness center in Oregon. I think this logo was very nicely designed. This would reduce very well and would work just fine in high contrast black and white. The letterforms in "fit" really imply fitness and could resemble human figures stretching. This logo also has nice proportion, which will lend itself well to many different applications.
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