This is a logo for Northeast Ohio orthodontist, James T. Hutta. The logo is terrible - it looks quickly thrown together and not very well thought out. I get the "J T H," but there are so many different, better ways this could be achieved. the diamond in the background does not help the mark whatsoever. The logo also does not imply anything having to do with orthodontics. It would be nice to get a sense of what kind of a service the logo is representing and I do not get a connection to orthodontistry at all from this. I am not sure if it is just the color choices or if it is the logo, but the mark is looking very circa 1995.
I really love this logo! It totally implies orthodontics with the use of the "s" sweeping through the two tooth-like blocks, creating just a hint of a smile. The logo really speaks for itself and does not need explanation. The mark works in both black and white and color. It is very reducible and could have many applications.
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