This is the logo for the Portage Foundation, which is an agency that works with charities in the area to better serve the needs of Portage County. The logo is far to complex to reduce well and would really benefit from simplification of the form of a tree. If it were any smaller, it would just appear as an unidentifiable blob. The flare coming through the tree is not recognizable enough and should be enlarged or played up if this is significant to the foundation.
This logo for United Way, designed by Saul Bass is an excellent example of a very successful logo. One of the many reasons this logo works so well is the over simplification of forms. This over simplification creates more of an icon and is very memorable and recognizable. Without even physically spelling out "United Way," I think most people would recognize this as their logo right away.
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